The Sustainable Plastics Mobilizing Agenda recently made its presence felt on national radio, with the broadcast of an advertising campaign on TSF – Rádio Notícias, reinforcing the plastics sector’s commitment to sustainability, innovation, and climate transition.
The main objective of this communication initiative was to promote the Sustainable Plastics Agenda to the public and highlight the transformative role that the project has been playing in the ecological and digital transition of the Portuguese plastics industry.
The campaign also included publicity for the Plastics Summit – Global Event 2025, an international event promoted by APIP – Portuguese Plastics Industry Association, which will bring together experts, business leaders, and world-renowned entities to discuss the sustainable future of the sector.
The presence on TSF reinforces the importance of communication and public awareness as fundamental pillars of the Sustainable Plastics Agenda, aligned with the principles of the circular economy and technological innovation.
With this initiative, APIP continues to bring the sector closer to society, promoting dialogue, knowledge, and collaboration around a more sustainable and competitive future for the plastics industry in Portugal.
Listen to the advertising campaign broadcast here:
Sobre a APIP – Associação Portuguesa da Indústria de Plásticos
A APIP – Associação Portuguesa da Indústria de Plásticos, é uma instituição privada sem fins lucrativos e de utilidade pública, sendo a associação de referência do setor e que tem por missão promover e apoiar a indústria de plásticos através de ações que possam contribuir para o seu desenvolvimento e progresso técnico, económico e social, em conciliação com a preservação do ambiente.